Research On The Marketing Strategy Of ZJ Company's Data Visualization Products

Adhere to the development method driven by innovation,speed up the deployment of large data industry,deepen the application of big data in various industries,has become a steady growth,promoting reform,adjust industrial layout,benefit the people’s livelihood and promote various inner needs and will modernize governance level of natural selection.Application of large data digging work and data visualization based on the domestic and foreign major research institutions and enterprises have invested a great deal in the field of visualization of human and material resources,lay a solid foundation for the application of data visualization.However,in the field of business,advanced visual analysis tools and algorithms have not been widely understood and applied in china.Big data application framework consists of three layers of large data acquisition layer,large data mining layer,application layer and presentation layer,and then the data layer of the former level.Big data visualization,which shows the application and link layer,refers to the basis of mining results in the use of big data,according to the application to the user,the cognitive ability of fusion computational capability and human,and using interactive technology and graphical tools,meaning to help human beings can intuitively insight into the large-scale complex data shows,the user can use more precise data for all kinds of purposes.Lack of visualization of large data application framework will make the big data application effect greatly reduced,so the big data visualization business services to be promoted.In this paper,the research object ZJ company was founded in June 2016,with large data visualization of business services for the main business,is currently in the start-up phase.In this study,the use of PEST,STP and SWOT analysis tool for basic industry analysis and competitive analysis of ZJ company,ZJ company clearly contains visual product positioning,ZJ brand strategy,channel development strategy,internal and external relations strategy,market price strategy can be the implementation of the marketing strategy.