Study On The “Big-Data” Product’s Marketing Strategy Of Hopper Clouds Chengdu Ltd.

"Big data" is one of the most important concepts and discoveries in the 21 st century IT industry and even the entire scientific and technological field.In the financial,commercial,medical,transportation,public service and other industries have been rapidly developed in recent years,all kinds of technology based on "big data" Internet products emerge in an endless stream.Since its inception,the recruitment industry has been one of the industries with the largest amount of data,and is therefore one of the industries most suitable for introducing “big data” technologies.The emerging small and medium-sized Internet technology companies have become the forerunners of this trend.Chengdu HopperClouds Technology Co.,Ltd.is an Internet technology company with "big data" AI algorithm as the core technology,and has successfully developed "big data" recruitment service software "Pin-bot." This paper takes "Pin-bot" as the research object,trying to find a scientific,targeted,efficient and easy-to-operate marketing strategy for this product.This paper firstly investigates and researches the marketing environment in which “Pin-bot” is located,studies the characteristics and impact of “big data”,and analyzes the currently widely used marketing theories and marketing analysis tools.The second step,in order to pinpoint the product’s own position,this paper uses the SWOT analysis method to find the opportunities and threats of the “Pin-bot” in the industry,as well as the main tasks of the current stage;the third step,this paper uses the STP analysis method which "Pin-bot" carries on,has aimed the Pin-bot’s product segmentation market;Then,this paper has carried on the questionnaire research and the enterprise interview specifically to grasp the first-hand true data;Finally,according to "Pin-bot" Based on the 4P,4C,and 4R marketing theories,a special combination of analysis tools was designed to analyze the marketing strategies of the Pin-bot’s consumer demand,pricing strategy,ease of use,communication channels,and customer relationships and summary.This paper researches the marketing of private companies in the “Internet+” era and internet products based on “big data” technology.Similar research results are rare;the goal of this paper’s research is the operational marketing strategies of the new type internet products,by using a variety of marketing analysis.The combination analysis of tools and research methods are also highlights;therefore,the research results of this paper have certain reference value for similar products with the same background.