Study On Service Marketing Strategy Of A Papermarking Equipment Co.Ltd

With China's reform and opening up 30 years,with the rapid development of economy,all walks of life increasingly fierce competition between.Papermaking industry in the developed countries and regions have gradually recession,however,China's huge paper demand for papermaking machinery has provided a broad space for development.Domestic papermaking equipment industry service directly on the paper industry,industry technology,product difference,narrowly new competitors and competition at the same time,the trend of product homogeneity,low price and low profit way of vicious circle,papermaking equipment industry is undergoing dramatic changes.Impact of domestic market economy makes the papermaking equipment industry and the development of the individual enterprise are the serious influence.A papermaking equipment co.,LTD.Products not only the profit is more and more thin and greatly weakened in the profitability,risk of loss to soar,under the condition of liquidity problems in urgent need of reshape the development strategy,formulate sounder industry development routeIn this paper A papermaking equipment co.,LTD.,as the research object,analyze the industry market,using the theory of service marketing for empirical research.The related theory of service marketing and customer marketing strategy of development were reviewed,analyzed about the present situation of A company sales questions.Secondly through service value chain theory,the theory of service quality,service profit chain,internal marketing and other related theory puts forward corresponding countermeasures to the problem of A company.At last,through A combination of theory and practice,as A papermaking equipment co.,LTD.,find A to promote enterprise core ability as the goal of service marketing solutions and implementation of security.