Study On Service Strategy Of X Catering Based On Customer Satisfaction

With the rising and quick development of service industry, improving the people’s living standards, is an important part of national economy, to develop the service industry has become the important subject of national economy sustainable development research.With the development of economy, the restaurant industry has developed significantly, but the quality of service did not catch up with the pace of economic development, thus appeared the bottleneck of catering service management, and customer satisfaction is not high. On the basis of customer satisfaction,we want to explore X catering’s service management strategy of enterprises.This article firstly reviews the relevant knowledge of service management, as the theoretical basis of this article;Secondly, through the analysis of the success of haidilao management mode, the service quality as a starting point, customer and employee satisfaction as the measuring objects, we sum up experience and rise it to the height of the theory, in order to find suitable for X service management strategy of catering enterprises; Again, in combination with the relevant factors affecting the quality of service and the actual situation of X catering enterprises, we design the customer and employee satisfaction survey questionnaire.Through the survey of respondents, with SPSS18.0the sociological statistics software test the reliability and validity of the survey questionnaire to prove that the evaluation index system is effective, and then to analyze the service quality according to the results of the mean; Finally, through the study of the break-even analysis of X catering enterprises, it is concluded that the virtuous cycle of service profit chain only by improving the service quality to get the conclusion, the last part of the article is based on the customer satisfaction for X catering’s service management strategy of enterprises.