Research On The Phenomenon Of Knowledge Production And Consumption In "Knowledge Payment"

The emergence of knowledge payment is an inevitable factor of social development and has brought many changes to the society.Knowledge payment has brought something new to the era of Internet entertainment supremacy.It brought many people into the hall of knowledge,but also brought some controversy.At the same time,the sale of anxiety has become a social reflection.Taking the social phenomenon of knowledge payment as the main research objective,based on the relevant theories of communication,I make a detailed study about the current situation and the reasons behind knowledge payment.I focus on three aspects which is production,communication and consumption through text analysis,case analysis,questionnaire survey and other research methods.Firstly,I defined the concept of knowledge payment and its related concepts in the introduction,including knowledge payment,knowledge production,knowledge consumption and knowledge dissemination.In the first chapter,I analyzed the development history,current situation and social and cultural context of knowledge payment.Mobile Internet is accelerating social changes,and the knowledge payment has experienced four stages of rise,development,boom and decline in 3-4 years.By 2019,the knowledge payment has become a common phenomenon in society.At the same time,the rise of knowledge payment is closely connected with the information society,knowledge society and consumption society.Then I studied the production,consumption and communication of knowledge payment.The production of knowledge payment is mainly based on platform settled production and independent production of we-media.Knowledge evolved into a commodity by the capital.Through content presentation,the producer highlighted the effect that "learning this course can change your thinking",shaped the landscape of "knowledge anxiety",and triggered further disputes and discussions.In the consumption of knowledge payment,I studied the consumers and their background,consumer behavior and its influencing factors by questionnaire survey on the basis of existing research.Consumers include many middle class,which live in the background of digital divide and potential "intellectual fetishism",and the consumers gradually spread to the long tail group.Their main features are Mc Donald's style and scene consumption behavior.Consumers try to meet their own needs,construct the psychological mechanism of ideal self and seek social identity.In the production and consumption of knowledge payment,communication bears the link' role.Knowledge payment is born through the Internet,which spread through the network as the main communication channel.It has four communication characteristics of platform control,influence of opinion leaders,social sharing and diffusion,and communication in virtual communities.The communication characteristics are closely linked,and there are different points on different platforms.Except that,platforms and relationships become one of the main sources about the communication power.Finally,knowledge payment is the historical product in the current social development,which presents three characteristics,which is middle-level acquisition methods,fragmented forms and relatively systematic contents.In the process of knowledge payment,the knowledge is excessively endowed by the producer and the disseminator,the content and channels of acquiring knowledge are greatly expanded.In addition,people's learning effect also depends on the degree of learning involvement about each individual.At the same time,knowledge payment is also evolving along with deeper levels of education and broader entertainment.