Research On Knowledge Production And Dissemination Of ‘Dedao' APP

The appearance of Internet break through the pyramid barrier of traditional knowledge industry,reduce the flowing space of knowledge from top to bottom.With the technology eradicates the possible differences of contacting,interpretation and dissemination among different social classes,the technology builds a flat knowledge dissemination network,thus enabling knowledge in a bidirectional flow in Internet links in a free and sharing way.However,as the subtle change of social environment,the improvement of technology continues to enhance social network.People seek for inner satisfaction and identification of other social members through their eager expression,besides material pursuit,people's focus moves from the goal of realizing personal value to making self-improvement.The knowledge space in which free content looked up as a standard is becoming increasingly noisy.Jointly driven by the mature technology,the popularity of online payment,the carefree life and self-pursuit,the ladder of payment appeared in the knowledge industry again.It is not only a parting line between high quality knowledge and fragmented information,but a ladder for people to realize the improvement of capability and self-development.In numerous knowledge payment industry,‘DeDao' APP demonstrates a platform for professional production of top quality knowledge products,different from many knowledge communities that encourage users to participate in knowledge production,‘DeDao' APP has an aloof and distant relationship with its users in the link of knowledge production.On the one hand,the platform of ‘DeDao'APP work out the layout and classification of knowledge product,on the other hand,the invited knowledge producers complete the building of knowledge framework and output of texts.In the process of knowledge dissemination,rather than showing equality in links,‘DeDao' APP encourages users to focus on the key link of knowledge producers,forming the circle of communication structure.Instead of attracting attention by offering rights to users,‘DeDao' APP regard users demand as the standard of shaping knowledge products in the link of knowledge producing that normal users are difficult to participate in.The choosing of knowledge category,requirements of text polishing,way of knowledge retelling,even the size of product capacity are decided by the sense of value of users that delivered to the ‘DeDao' APP.Indeed,the hardworking of ‘DeDao' APP could hit sore spots of today's high fragmented knowledge as follows: lacking in clear directions and systematic.However,after analyzing the process of knowledge production and dissemination of ‘DeDao' APP as well as its dynamic characteristics of core elements,the author discovered that ‘DeDao' APP overemphasized the delivering of the sense value of knowledge product that aims to attain the admiration of users as fast as possible.However,the ‘DeDao' APP did not live up to its expectations in the process of knowledge production and dissemination and its outcome even went against its original intention.For example,knowledge value in doubt,the lack of internalization link.Based on the existing problems of ‘DeDao' APP,the author has put forward workable strategy and practical facts in the last part of the thesis so as to promote the development of the platform ranging from aspects of the environment of society to approaches of dissemination knowledge,the strategy of platform development and so on.The thesis aims to offer a reference for promoting the value of knowledge products in ‘DeDao' APP and shaping differentiated advantage of the platform.