Vlog (video Blog) Chinese And Foreign Comparative Research

With the advent of the Internet,with the promotion and application of 5G technology,the world has jumped to the video era,so that everyone has become a producer and disseminator of information in this era.As a new form of media,short videos have a variety of developments in social intercourse,entertainment,self-expression,and personality display.The emergence and popularity of vlog is an inevitable result of social networking.Despite its fast growth to maturity abroad,vlog is still in its infancy in China,so its promotion model and commercial profitability are yet to be explored.In this paper,the video content of well-known vloggers at home and abroad is investigated through literature review,case analysis,and comparative research.First,the environmental context and developmental history of vlog are summarized,and on this basis the concept and morphological characteristics of vlog are described.Second,a comparative study is conducted of the video content of well-known vloggers at home and abroad on cultural,unique,commercial and popular levels.By comparing three groups of well-known vloggers in different fields at home and abroad and analyzing their mode and content of video output,a discussion is given on how vloggers create an IP-based personal brand to show personal characteristics and occupy vertical market segments.Finally,the successful experience of overseas vlog is summarized to provide a reference point for its development in China.