Vlog(Video Blog): Performance And Imagination Of Daily Life

With the vigorous development of media technology,the needs of the new generation of young Internet users for personalized expression are also more vigorous.With the popularity of short videos and live broadcasts in recent years,image has gradually become an important carrier of network information.In this case,people are more and more interested in taking the shooting tools in their hands to record the details of their lives,and using images to express their feelings about themselves and the world.Therefore,Vlog(Video Blog),a Video recording of personal daily life from the perspective of the first person of the creator,has gradually become popular.Because of its strong documentary,personification,aesthetic and story characteristics,Vlog successfully distinguishes itself from the homogenized and gradually vulgar short video content and becomes a new trend of short video development.At this time,the significance of in-depth analysis of the symptoms of Vlog culture is also highlighted.Based on the comprehensive exploration of Vlog culture,this paper uses the methods of literature research,text analysis and network ethnography to deeply analyze the development,characteristics and internal motivation of content production of Vlog culture.First,before the analysis,the basic overview of Vlog and the theoretical framework will be involved in the paper are introduced.Then in the third chapter,the development of Vlog is divided into three stages,and the role changes of Vlog users in different stages are explained,so as to clarify the development of Vlog and the acceptance process of users.Secondly,based on the text analysis of Vlog,the fourth chapter summarizes the basic characteristics of Vlog culture: daily life narration from the subjective perspective,documentary life image presentation,and typed life performance.It also briefly describes the interaction between Vlogger and users and advertisers,so as to get a comprehensive understanding of Vlog culture.Finally,based on the theory of exhibition and performance of abercrombie and longster,this paper expounds the cyclic dynamics of exhibition and performance in Vlog content production,as well as the realization of identity construction and imagination satisfaction in Vlog consumption,and explores the deep motivation and content production mechanism of Vlog culture production.