Research On The Value Reshaping Of New Mainstream Media

The rapid development of information technology in the era of network promotes the profound change of media ecology and public opinion communication pattern.The disenchantment of discourse in the field of communication has changed the distribution mechanism of power,the mode of communication and value model of traditional media have been deconstructed,and the differentiation and reconstruction of media groups are changing the structure and "gene" of media.The establishment of new mainstream media is the main direction of media integration strategy,which undertakes the construction of mainstream public opinion position and new communication system.The construction of new mainstream media contains technical logic,media logic and national logic.By constructing four scientific research methods of weekly sampling,observation,content analysis and case study,this study combines the theories of journalism,sociology,communication,public opinion and other interdisciplinary disciplines,further explores the value reconstruction of new mainstream media,and hopes to find the logical starting point and operation mechanism of integrated development of new mainstream media System and the realization path led by mainstream value.Since the eighteen Congress,the CPC Central Committee has attached great importance to the construction and development of the new mainstream media.The top priority has been to speed up the enhancement of the competitiveness and strength of the new mainstream media.General Secretary Xi Jinping has repeatedly stressed that the media convergence must be truly integrated into one,and that the new media technology can be innovating and innovating the mode of media dissemination.As a new mainstream media bearing the important responsibility and use of public opinion guidance,its integration and integration is a new topic facing the current era.It is not only a superficial technology transformation that can be achieved overnight,but also a continuous integration of technology innovation and content service under the Internet thinking,innovation of process industry chain,promotion of market commercialization,and keeping in mind its own political price Value and publicity responsibility mission,to achieve the country's modern governance capacity to make their own contribution.The construction and innovation of new mainstream media is the product of new and old media's highly integrated and deeply integrated development following the law of communication development in the new era.People's daily,as the leading mainstream media,actively tries to innovate and integrate in the face of the changing environment of new media pattern,changes the original flat production mode,connects all parties to build a new value production and creation system,finds new communication path in the context of new media,gradually promotes in-depth integration,and comprehensively mobilizes new channels such as social platform On the whole,the communication influence of Tao can get through all departments so that they can perform their duties and achieve the mutual integration of resources,and form the social brand influence to guide the public opinion of the mainstream social values.This article takes people's daily as a case,and tries to explore new trends of value remolding of new mainstream media in the new era of public opinion,based on the investigation of the development of its integrated media matrix,the guidance of public opinion and the profit model,and the content construction and value guidance of the official WeChat official account of the people's daily.The new path and new export of media transformation and development.This paper first analyzes the changes of value guidance in the context of media integration,and then expounds the production innovation and value logic crisis of traditional mainstream media in the process of integration.Then,the paper reviews the integration and construction of the representative people's daily,and summarizes the construction of its new production platform in terms of news content and technological innovation,market operation and value reconstruction.The child is father of the man of the WeChat official account of the new content value of production path to explore in depth,how to achieve the user's positive energy content value form through the wide influence of WeChat public platform,to enhance the communication effect of the efficient mainstream value,and thus to rebuild the value of the new mainstream media and guide the public opinion.In depth discussion.