Research On Commication Strategy Of Wechat Official Account (We-Media) Named "Mimeng"

Since the development of the WeChat,since the media WeChat public number of the prosperity continue to attract people's attention,but also access to public attention,a large number of fans,a strong appeal to become the media WeChat of the successful model.However,there are very limited researches on the public number of the microblogging in the academic field.This paper chooses to study the public information articles from the media.At the same time,in the public from the media WeChat,"Mi Meng",WeChat public numbers,the WeChat public number of achievements and questions have become a good research object to lay the foundation.The first chapter introduces the related literature and practical significance from the aspects of research background and frame of thought.The second chapter starts from the aspects of we-media and we-media WeChat official account,from concept,classification,The third chapter briefly introduces and analyzes the development situation of "Mi Meng" as the development of the media from the media,and the main focus will be on the "Mi Meng" WeChat official account of all the articles,analyze the time to push the article,The number,the frequency and the type and arrangement way;the fourth chapter is from the previous chapter on the content of the article anatomical analysis "Mi Meng" 's communication strategies from the advantages and disadvantages;For the "Mi Meng" 's communication strategies to put forward their own proposals,hoping to self-media WeChat from the public development of the future path of reference.