Research On City Image Communication In Mobile Short Video

City image,as a city's most vivid business card,represents the development level and economic strength of the city,and condenses the historical and cultural heritage and spiritual culture of the city over the centuries.It is vital to the development of today's cities.The form of urban image dissemination also presents different characteristics because of the different communication tools in each era.The development of contemporary Internet technology and the popularity of mobile smart devices have brought a new type of communication channel for urban image dissemination: mobile short videos.In recent years,a group of mobile short video software represented by "Tik Tok " has gradually entered people's daily life and has been loved by a large number of users.Cities such as Xi'an,Chongqing and Chengdu have also kept pace with the times and actively cooperate with "Tik Tok".And other mobile short video platforms have reached cooperation to utilize the boom of mobile short video to spread city image,and achieved good dissemination effect,promoted the economic development of these cities,and also made a model for the spread of city image in the new era.Firstly,this article analyzes the development status of mobile short videos and urban image dissemination,and uses questionnaires to verify the effect of mobile short videos on urban image dissemination.Then,based on successful cases such as Xi'an,Chongqing,and Chengdu,it summarizes the use of mobile short videos.The advantages and disadvantages of urban image dissemination;Finally,based on these shortcomings and the characteristics of the mobile short video platform,provide constructive opinions and reference on the use of mobile short video for urban image dissemination in the future cities from the government,platform,content and policy levels.