Research On The Development Of Financial Media At The County Level In Inner Mongolia

As "Media Convergence" has been brought in national strategies in China,it is going gangbusters now under the support of the advantageous policies and new Internet technologies.The construction of the county-level integrated media centers has become a fundamental and strategic task of building a modern communication system,also been called “the last mile” of the media deep convergence.This paper takes county-level Integrated Media Centers in the Inner Mongolia Autonomous Region as the research objective,on the basis of the investigation into the current development of county-level Integrated Media Centers in the Inner Mongolia Autonomous Region,whose achievements and problems are summarized,and solutions to these problems are put forward.This paper consists of three parts: the introduction,the main body and the conclusion.The introduction describes the research objective,the significance of the topic,the research methodology and the research procedure.The main body is divided into three chapters.In the first chapter,the historical and current development of county-level Integrated Media Centers in China is introduced,and then the construction and development characteristics of county-level Integrated Media Centers in Inner Mongolia Autonomous Region are elaborated and summarized.Analysis on the aspects of integrated mediasin counties of Inner Mongolia autonomous region,including contents,channels,platformsand managements,which is based on the questionnaire surveys and field surveysin Chapter Two.In The third chapter,the achievements and problems of county-level Integrated Media Centers in Inner Mongolia Autonomous Region are stated.Solutions to these problems are suggested by mobile priority,focus on users analysis and service enhancement to improve the communication ability;broaden the road of talents introduction and strengthen the construction of professional team by professional trainings.In the last part,the main ideas of former three chapters are emphasized,the direction of the development of county-level Integrated Media Centers in Inner Mongolia Autonomous Region is guided and the suggestions for its future development are provided.