| With the acceleration of the process of media convergence,the term media is being used more and more frequently,and the program forms,program production and broadcast platforms between traditional and new media are gradually converging.As a host in a media-intensive environment,he is also facing challenges and transformation in the new era.The development of personalization of host communication has opened a new mode of benign communication between the audience and the host.For the host communicator,the personalization of the host must first have a sufficient understanding of the current media environment and be able to make reasonable use of the multiple media environments.Various media terminals can carry out reasonable information transmission and understand the expression modes of different media.Secondly,in terms of language expression,more comprehensive breakthroughs and attempts are needed to gradually get rid of the one-way preaching of traditional media in the past,enhance interaction with the audience,and actively accept feedback to reflect on the content and expression of the program to achieve a breakthrough.By combining media strategy,expression strategy and symbol strategy,the personality of the host communication is shaped.This article combines the case analysis method,literature research method,and comparative analysis method with the examples of the personality of host communication in the current media environment to find out how t2 personalize the mode of host communication.The introduction mainly expounds the research background and research significance of the thesis,sorts out the relevant literature,and defines the related concepts mentioned in this article.The first chapter elaborates the new characteristics of host communication in the context of media integration.The second chapter starts from the externalized form of personification of host communication,and analyzes the externalization characteristics of host communication’s personality from the external environment from three dimensions.The third chapter focuses on the internalization of the personification of the host communication,taking the host as the research object,and analyzing the causes of the personification of the host communication individual in the information transmission.The last chapter analyzes and researches the constructive strategies of the personality of the host communication,and gives the suggestions of shaping the personality from the three dimensions of expression strategy,media strategy and symbol strategy.This article integrates communication theory,oral communication theory,semiotic theory,and a large number of examples of host communicators in traditional media and new media.I hope that this paper can help the research of host communication theory and personalize the host communicator.Shaping provides guidance. |
