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Research On The Influence Of "AI Composite Anchor" On Host Format From The Perspective Of Intelligence-Media Fusion

Posted on:2021-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y R GuoFull Text:PDF
GTID:2428330602476879Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
As a brand-new "Communicator","AI Composite Anchor" is entering the audience's field of vision with its unique attitude.The meticulousness of language logic,the precise control of time and the minimal error rate seem to confirm its inevitability.In the face of the real challenge brought to the announcer and the host by the almost impeccable "AI Composite Anchor",how to turn pressure into power,while maintaining the effective exchange of ideas as the ultimate goal of host communication,and at the same time over the limitation of language,new thinking is generated,thus creating a multi-directional development and multi-dimensional integration environment for the current host communication,which has become an urgent issue for the host communication workers.Based on the above-mentioned situation,this paper starts from the most significant representation of the fusion of intellectual media as a "AI Composite Anchor",and makes use of the theories of Chinese broadcasting,linguistics,communication,media environment,semiotics and other related disciplines,combining the "Synergy Effect" put forward by physicist Herman Haken and the theory of "Interpersonal communication and human-like communication" put forward by Professor Gao Guiwu,the author further thinks that "AI Composite Anchor" is based on the current position of hosting communication field,this paper studies the influence of AI synthetic anchor on the emcees' work style.In the introduction part,firstly,the significance and purpose of the topic selection are clarified,secondly,the existing research results of "AI Composite Anchor" are summarized,based on this,the author puts forward the idea that "AI Composite Anchorman" and anchorman and anchorman should exist in the form of mutual learning,mutual integration and mutual assistance.The first chapter traces back to the emergence of "AI Composite Anchor",and thinks that the appearance of media think tank makes the media form change gradually under the new technology support system,and the contemporary media industry structure is facing reconstruction.The second chapter reviews the development of "AI Composite Anchor" and deconstructs the development form of human-like communication on the basis of clarifying the reasons for its existence.The third chapter analyzes the current situation of "AI Composite Anchor",analyzes its advantages and disadvantages on the basis of recognizing its form in hosting the field of communication,and proposes that "AI Composite Anchor" has an enabling value for the news and communication industry.The fourth chapter discusses the empowerment value of "AI Composite Anchor" in the field of host communication,discusses the existence of "AI Composite Anchor" and its influence on the current host communication pattern and draws conclusions.The author believes that the purpose of "AI Composite Anchor" is not to replace it,but to make it better,and even to give it a helping hand.We need to accept the emergence of a new generation of intelligent presenters at the same time change the inherent thinking,with "AI Composite Anchor" a mirror to know the pros and cons,will be limited resources to optimize to achieve efficiency,to present the"1+1>2"optimal communication mode with complementary advantages and disadvantages.
Keywords/Search Tags:Intelligent media fusion, "AI Composite Anchor", Host communication
PDF Full Text Request
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