The Research Of China Financial Communications In Post-Financial-Crisis ERA

Financial Communications is a process in which related financial market information is transmitted to the audience that primarily includes financial investors and consumers.In the world of Economics and Finance, information works as a factor of production, that is to say, information is regarded as cost. The West started to observe information beginning in Economics. Stiglitz’s Information Economics lays an important basis in information theory. Sometimes it is used in the research in Media industry; however, it is hard to affect media communication itself. After all, the origin of asymmetric information does not lay with the media. However, for the audience, the Media and Communication is one of the factors of information asymmetric. In addition to the deficiency of information and the audience’s processing inability, information delaying and distortion in communication would lead to information asymmetric.The outbreak of the international financial crisis in2007has had a great impact on the financial markets throughout the world, and has contributed to the reflection on the development and reform on financial markets in the post-crisis era. In the reflection process, it is believed that the excess complexity of the structure of financial derivatives leads to terrible information opacity, and as a result, it is hard for the investors to obtain effective information and make decisions accordingly. Therefore, in the unveiled reform blueprint after the crisis, the USA put increasing transparency and information disclosure in an important position.Therefore, how to enhance the effectiveness of information communication is a key point in observing financial communicating process. Experience has proved that the traditional media is not an effective media for financial communication, and it is found that more investors and consumers obtain financial information through the network instead of the traditional media. Even though the history of financial communication in developed Western countries is already a century old, the low efficiency in media financial communication is still a problem. Therefore, one of the important issues in post-crisis financial communications is to classify the information and audience, and consider new communication means and forms according to different audience and the content of the information.The classification of the audience according to the need for the same information and the acceptance of similar information causes some difficulties for the traditional financial communications, because traditionally financial communication is a one-way and aggregate method, and there is no way to classify the content and the audience in the same media clearly. More importantly, due to their deficiency in financial literacy, the audiences are not able to give effective feedbacks to the information they have received. In the post-crisis era, both Internet media and social media are developing rapidly worldwide. Collectiveness, similarity, information sharing, interaction and collective intelligence have become distinct characteristics of this new media. These characteristics meet the needs of financial communication largely. Meanwhile, with the growth of the new generation, social media is becoming a mainstream means of communication. In developed Western countries, the interactive dissemination has become the main development trend of financial communications.