Research On Information Interaction Behavior Of Group Users Under Mobile Social Network

Nowadays,with the development of 4G mobile Internet technology and the popularity of smart phones,a large number of traditional Internet users have crowded into the arms of mobile Internet,and "phubbers" have become ubiquitous in daily life.A large number of Internet enterprises and operators accurately targeted at this market wave,quickly rushed to the embrace of mobile Internet technology and mobile terminals,the global pattern of scientific and technological development has been reshuffled.Network groups,especially social groups,are gradually shifting from PC terminals to mobile terminals,and mobile social platforms are springing up like mushrooms.Due to the influx of community users,the group interaction environment has gradually changed from the traditional Internet to the mobile Internet.At the same time,the function of information interaction for mobile community users has also started to emerge,and users have developed rapidly.In this context,based on the WeChat social platform,the author explored the information interaction behavior of group users in mobile social network by analyzing the characteristics and influencing factors of WeChat group users' information interaction behavior.First of all,by combing through the previous literature and based on relevant theories,the author proposes the hypothesis of the relationship between the characteristics and influencing factors of information interaction behavior of mobile social group users,and constructs the research model of group user information interaction behavior.Secondly,the questionnaire results of the investigated subjects are distributed and recovered in the form of network questionnaires.SPSS statistical analysis software is used to conduct data statistics and analysis of the questionnaire results.Descriptive analysis,factor analysis,correlation analysis,multiple regression analysis and other methods are used to verify the hypothesis proposed by the author.Finally,it concludes that there is a certain correlation between the characteristics of information interaction behavior and the influencing factors,and puts forward Suggestions to improve the level of group users' participation and active degree in group interaction,so as to better meet the needs of information interaction between users and users.