Research On Information Interaction Behavior And Influencing Factors Of Socialized Public Crisis

The development of social media make it possible to social crisis information interaction,while using social media for crisis information interaction can quickly spread the crisis information,real-time monitoring and management of crisis information,but the social crisis information interaction is associated information,user privacy,secondary disease outbreak of public opinion.In order to prevent and resolve the problems encountered in social crisis information interaction,it is necessary to study the influencing factors of users’ crisis information interaction behavior.Existing researches mainly discuss users’ behavior of searching,sharing and spreading crisis information,but pay little attention to crisis information interaction,and most of the researches focus on several or certain influencing factors.The comprehensiveness of the researches on the influencing factors of user crisis information interaction needs to be further strengthened.Therefore,this study explores the influence mechanism of user crisis information interaction based on the perspective of information ecology,in order to build a good crisis information interaction ecology and improve user crisis information interaction behavior.From the perspective of information ecology,this paper studies the user’s crisis information interaction behavior by combining the crisis situation communication theory,risk perception attitude framework,the crisis communication theory of social intermediary,and the use and satisfaction theory.First of all,based on information ecology Angle of view to build social ecosystem crisis information interaction,and from the information,information,information technology,information environment factors affecting users of crisis information interaction of candidate influence factors,and through the Delphi method to determine the key influencing factors,and based on the stimulus-organisms-reaction model built in this paper,the research model.Then,the research hypothesis was proposed,the questionnaire was designed,and SPSS 22.0and Smart PLS 3.0 software were comprehensively used to analyze the questionnaire data and theoretical model.The results show that risk perception,information self-efficacy and response efficacy can positively influence social media users’ interaction behaviors,and response efficacy has the greatest influence,followed by information self-efficacy and perceived risk.Crisis involvement can indirectly influence social media users’ interaction through the mediating effect of risk perception.The degree of harm,regulatory environment,perceived interaction and technology penetration can indirectly affect the interaction behavior of social media users through the mediating effect of response effectiveness.Perceived interaction and regulatory environment can indirectly influence social media users’ interaction behavior through information self-efficacy.In addition,this paper also finds that users’ crisis information interaction behavior is mainly affected by environment,technology and other aspects,and the influence of information dimension will be weakened,but the information dimension will still have an impact on users’ crisis information interaction behavior when discussed separately.Finally,according to the research conclusions,five suggestions are put forward to improve users’ crisis information interaction behavior,that is,to build a healthy crisis information interaction ecosystem;Improve user interaction motivation,enhance user interaction willingness;Strengthen supervision and create a good interactive environment;Improve the user’s perception of interaction from multiple angles;Ensure the quality of crisis information.This paper innovatively applies the information ecology theory to the field of crisis information interaction,which enriches and expands the research and theoretical basis of crisis information behavior.At the same time,the suggestions put forward in this paper have certain reference value for the government in crisis how to carry out effective information exchange,standardize user information exchange behavior,and create a comfortable crisis information exchange environment.