Research On User Information Behavior And Its Influencing Factors In Colleges And Universities

With the rapid development of network technology and mobile devices,socialized reading has become a new mode of reading communication across time and space.The emergence of social reading has gradually changed people's understanding of reading and the habit of information behavior,especially for those college users who like to try new things,but also the most affected group.Therefore,as far as the socialized reading platform is concerned,only by accurately grasping the basic situation of the use of the socialized reading platform by university users and understanding the key factors affecting the socialized reading behavior of university users,it can be possible to put forward targeted suggestions and strategies to Improve the quality of service of the platform and attract more university users to participate.Therefore,it is of great practical significance to analyze the user behavior and its influencing factors in colleges and universities under the environment of socialized reading.Firstly,the research background and significance of this paper,as well as the information behavior,social reading research status at home and abroad are analyzed,and the research content and methods of the article are determined.Secondly,the concept theory involved in the article is deeply analyzed,including the concept of user information behavior and the occurrence process of cognitive behavior,the concept and characteristics of social reading,user information demand theory,motivation theory and behavior theory.Thirdly,according to the concepts and theories involved in the article,this paper puts forward the research assumptions and impact models that affect the socialized reading information behavior of university users.According to the hypothesis and model,the empirical analysis is carried out.The first step is to design the questionnaire according to the hypothesis and model.The second step is to find the teachers and students who are still working in colleges and universities through the questionnaire star platform to transmit and retrieve the questionnaire.In the third step,descriptive statistical analysis,reliability and validity analysis,path analysis and other analysis methods are used to analyze the data by using SPSS20.0 software and Amos17.0 software.The basic situation of the platform used by university users in the socialized environment and the key factors affecting the information behavior are obtained.Finally,according to the basic situation of the platform used by university users under the socialized environment and the key factors affecting the information behavior,this paper puts forward some targeted suggestions and strategies.Including: strengthen cooperation with colleges and universities,increase publicity efforts;pay attention to the use of information literacy,self-efficacy training;and multi-agency cooperation to enhance the richness and diversification of content resources;through multi-incentive,promote its in-depth participation,and so on.