Research On The Development Of CCTV Record Channel (CCTV9) Under The Linkage Of The Station And Network

At 8 o'clock on January 1,2011,CCTV-9 Documentary(CCTV-9)was officially launched by the national broadcaster China Central Television(CCTV).It is the first national professional documentary channel in China,and it is also the first global bilingual documentary channel in China.With the support of national policies,traditional television media have actively reformed and new media have been deeply involved in documentary content areas.The scale of China's documentary industry has continued to expand and has ushered in industrial upgrading and transformation.This article takes TV documentaries that played on CCTV-9 Documentary in 2018 and 2019 as the research samples.The main research methods of the paper are questionnaires,case analysis,and literature research.Using "Every Treasure Tells a Story","200 Years of Surgery","Aerial China" and other documentary cases as the representative samples,this article analyze the development of CCTV-9 Documentary channel under the background of the linkage of television and network.This article consists of six parts.The introduction mainly introduces the research background and significance of the thesis,the research methods.It also review and summary the literature about TV documentaries,CCTV-9 Documentary channel and the linkage of television and network.The first chapter introduces the basic situation of CCTV-9 Documentary,including the development process and Channel characteristics of CCTV-9 Documentary.The program timetables are arranged by time frame.CCTV-9 Documentary tries to separate production and broadcast of those TV documentaries.The production methods of CCTV-9 Documentary are domestic production and foreign introduction through commissioned production,social bidding,and joint production.The second chapter analyzes the communication effect of CCTV-9 Documentary,understand the behavior of documentary audience and their attitudes to CCTV-9 Documentary through questionnaires.This part introduces the existing communication platform of CCTV-9 Documentary,and summarizes the communication effect of CCTV-9 Documentary.The third chapter is the key chapter of this article.It researches the development strategy of CCTV-9 Documentary from the perspective of documentary content,marketing and industrialization.The success of CCTV-9 Documentary is because of the operators pay attention to documentary quality at the beginning of channel construction.They want to create CCTV-9 Documentary as the first brand of Chinese documentary.In the Internet era,CCTV-9 Documentary is actively adapting to the development of the documentary industry,using new technologies in documentary content production such as 4K and virtual reality.In the narrative style of documentaries,it adapted the tone of the Internet,trying to realize Multi-screen interaction,integrated marketing channels,and multi-channel publicity in TV documentaries.In terms of profitability,it actively carries out industrialization and marketization attempts,develops high-quality original documentary IP.Committed to overseas distribution,CCTV-9 Documentary also tries to improve the international influence of Chinese documentaries.After summing up the above chapters,the fourth chapter is some suggestions for the future development of CCTV-9 Documentary.In future,CCTV-9 Documentary should actively enrich television program types and cooperate with new media platforms to jointly prosper the domestic documentary industry.In terms of talents,CCTV-9 Documentary should train more professional documentary practitioners to prevent the loss of talents on television stations.As Chinese national documentary professional channel,it should continue to build the channel brand and lead the construction of China's documentary ecosystem.The sixth part is the conclusion part of this article.