The Research On The Image Of Hebei Province On Network Media

The exceptionally rapid development of network media has become the main force toconstruct and disseminate the regional image. The gap between regional network image andthe real image is narrowing or even eliminated, two image regions approach unity gradually.In recent years, some major events of the public opinion on net text a region’s ability torespond to emergencies, especially the ability of regional government. So, how to use thenetwork media to construct and disseminate the regional image has become a topic study tomany government departments.Sina has a strong influence in news reports, this paper takes Sina news as the researchobject, using quantitative and qualitative research methods to statistics and analysis thecollected samples, Sina rendered some Hebei images: The government is positive but somegovernment officials corrupt and neglect their duty; A serious lack of news report in economicimage; Social disorder and residents with low quality; Science, education, culture, healthimages appear with a positive image; Air pollution is serious and fog and haze grow innumber. But there is a major deviation between network image and the real image, For thisproblem, the paper puts forward some suggestions to enhance and create a good HeBei image:Make full use of the advantage; Enhance the economic level and increase propaganda;Improve the ability of the government’s response and strengthen officials’ self-discipline;Improve the quality of residents to establish a good image; Integrate media resources to forma three-dimensional dissemination; Balance issues’ diversify and tendentious; Take thechances of holding festival activities.