The Practice And Reflection Of Scientists Participating In Science Communication In The New Media Environment

The role of science and technology is becoming more and more prominent in both national construction and personal life.Therefore,it has become a key issue in academic research to pay more attention to the spread of scientific information.The development of science and technology also provides convenience for its own diffusion.The powerful function of new media brings new opportunities for science communication.At the same time,scientists begin to join in the science communication.What functions do scientists undertake in the participation ot science communication and what problems may exist,these issues are worthy of academic to pay attention and do further relevant research.This paper is divided into three parts.The first part includes the first chapter.From the perspective of'digitization technology and interactivity,the impact of the emergence of new media technology on science communication is analyzed.Combined with the overall platform of science communication in the field of new media,the "intellectual"WeC hat public account in this chapter is briefly introduced.The second part includes the second and the third chapters,which analyze the scientists' science communication practice in "Intellectual" WeChat public platform,by researching the content of this WeChat official account,and the communication of major issues,narrative style and situation of interaction with users,the role and function of scientists can be revealed.The third part,namely the fourth chapter,It is also the summary and review of this paper.lt makes a theoretical review of the model of science communication,summarizes the problems exposed by scientists in science communication,and makes a judgment on the model of China's science communication by combining theory and practice.The author believes that scientists are playing an indispensable role in science communication.New media technology constructs a convenient environment,it is a general trend for scientists to actively participate in science communication.This paper analyzes the "Intellectual" WeChat official account,aims to explore the specific role of scientists in science communication,and points out the existing problems,in order to provide practical and theoretical guidance for future science communication research.