Research On The "Get" APP Business Model Based On The Value Network Perspective

“Getting" APP was born out of online video from the media "Luo Ji Thinking".Since its launch in 2015,it has gathered a large number of high-quality user groups to develop a community economy based on knowledge paid services in the context of the failure of traffic play.Road,in the fierce new media competition pattern to gain a foothold.As the platform for the first batch of water-based online knowledge payment services,its particularity lies in the thinking framework that jumps out of the media and responds to the market test with the attitude of the knowledge fusion platform.Based on the perspective of value network theory,this paper makes an in-depth analysis of the business model of "getting" APP based on the current media environment and using case analysis method and literature analysis.The research believes that the transformation of digital media technology from webl.0 to web3.0,the media form changes from content media and social media to scene media,which brings about the media business model from traffic flow to relationship realization to e-commerce.The realization of the online knowledge payment platform further extends the innovation path of the media business model,and the payment model has become a useful exploration of media operations.The "Get" APP business model has undergone three transformations,from the "fans from media" model to the "ccontent e-commerce" model to the "knowledge payment+community platform" model.In addition,by constructing the business model analysis model under the value network theory,the "getting"business model is analyzed,and the factor deconstruction is carried out from four levels:value orientation,content mode,operation mode and profit model.The value of the network system.The"getting" APP business model can be successful,the two main reasons being the reshaping of the business model's delivery value and value network innovation.First,unlike other platforms,"getting" redefines the value of knowledge,accumulates a network of credit capital,develops a time-value dimension,and initiates the glory flywheel effect;second,it maximizes platform value,user value,and partner value.The goal is to promote industry value network innovationBased on a large amount of literature and case data,this paper also examines the "getting"business model and points out the difficulties of knowledge empowerment,repurchase and replication that may be encountered in participating in the next stage of media competition Bottlenecks and proposed targeted solutions.Finally,from the case back to the whole,this study period can provide a broken idea for media transformation and model innovation.In different market competition environments,the business model innovation of media organizations faces the choice of subversive innovation and repair innovation.The connection,cross-border and integration of the online knowledge payment model provides a direction for business model thinking innovation for media operations.Platform connectivity creates value,cross-border collaboration builds networks,and resource integration creates profits.