Research On Optimizing The Business Model Of Knowledge Payment Platform Under The Sharing Economy Environment

In the era of new media,the rapid development of network technology has allowed the sharing economy to become a reality from the theory.Including Travel?house and so on.All aspects of the life are reflecting the model of sharing economy.The development of the sharing economy has imperceptibly changed people's habits and ways of thinking.Knowledge payment platforms have emerged in the context of knowledge sharing.2016 is called the first year of knowledge payment,as the Himalayan,De Dao,Zhi Hu and Fen Da became popular,the notion of knowledge payment was repeatedly discussed.The service of e-commerce changed from the material objects to the knowledge.The introduction of knowledge payment as a new concept has brought great commercial potential to the Internet industry.To clarify the meaning of the business model of the knowledge payment platform is of great significance for the development of knowledge payment.This article pointed out that the three carriages in the sharing economy era are “Internet Red Economy”,“community economy” and “sharing economy” firstly.The three carriages play an important reference role for optimizing the business model of the knowledge payment platform.The community culture contains huge commercial wealth.The main isolation mechanism of the business model in the new era has changed from technology research and development to a community platform.Secondly,they sort out the development status of the four typical knowledge payment platforms: De Dao,Himalayas,Zhi Hu and Fen Da;then,this article will use the four major knowledge payment platforms as a research subject.The pattern integration expression model analyzes the application of its business model in a full-fledged system.It points out that the business model of the knowledge payment platform is actually the entire closed-loop process of value insight,value creation,value transmission,and value realization,and finally it achieves a win-win situation of customer value?partner value and corporate value.Finally,we use the "SWOT" matrix of the economics to evaluate the business model of the existing knowledge payment platform,learn from each other's strengths,then we put forward the ideal business model of knowledge payment platform and put forward optimization suggestions and prospects for the future development of knowledge e-commerce platform.