Research On The Communication Model And Profit Model Of New Technology Media

With the rapid development of the Internet,the Internet information service industry has gradually become the pillar industry of the national economy.As a sub-industry of the Internet information service industry,the Internet science and technology media industry has achieved explosive development in recent years.The rising of science and technology blog websites has overturned the science and technology communication mode relying on traditional media.The content management,product operation and commercial operation have been branded with the Internet thinking,and the function of science and technology communication has been expanded and strengthened.In such a communication environment,how vertical websites survive and develop and how independent scientific and technological media gain higher influence and benefits in the new communication environment is a question worth in-depth discussionBased on the theory of spread of vail classic propagation mode,5 w to tiger sniff network,36 kr and titanium media as the research object,from the communicators,communication channels,communication content,audience,communication effect five aspects systematically analyzes the domestic mainstream media propagation mode of science and technology,based on the questionnaire survey and interviews,emphatically analyzes the three independent media content of science and technology and the spread of different style,found that common people,life is easier to get the content of the communication;At the same time,the author sorted out the problems faced by new media of science and technology in terms of profit model and communication model,and found that the main problems faced by new media of science and technology in terms of profit are single business model,serious homogeneity and the need to strengthen the professionalism of venture capital services.This paper is composed of four chapters.In the introduction,the author summarized and stated the research background,theoretical and practical significance,research status and research methods.The first chapter describes the development history and current situation of independent scientific and technological media,explains the origin and definition of independent scientific and technological media,and describes the current situation of independent scientific and technological media at home and abroad.The second chapter focuses on the analysis of the communication characteristics of new media of science and technology.Combined with the cases of huolu.com,36krypton and titanium media,this chapter analyzes the characteristics of five elements in the communication process of technology information,namely,the communication subject,the communication content,the communication channel,the audience and the communication effect.The third chapter is the study of the profit model of new media of science and technology.Through the analysis of the existing profit model,it points out the problems existing in the current profit model of new media of science and technology,and puts forward Suggestions for its future development based on advanced cases at home and abroad.