Research On City Image Shaping And Communication In The Reconstruction Of Old City

The Shaping and spreading of the city image is an invisible business card of the city,which influences the economy,culture,environment and construction of the city.With the development of modern media,the mode of urban image communication has been changing constantly,and the competition among cities has been intensifying.In order to achieve urban development in the fierce market competition,create a unique charm of the urban environment,the image of the city to shape and spread more effort.The overall planning and construction of the urban environment retains its own urban characteristics.For the ancient city with a long history and culture,with the constant changes of the times and the erosion of the years,the ancient buildings will continue to be damaged with the development of time Therefore,the development of ancient city in contemporary urban development should be concrete analysis of the specific situation,in view of the unique situation and development of the city to put forward the corresponding construction program and improvement measures.With the development of the media,the transformation of the mode of communication and the continuous expansion of the communication channels,the original mode of communication is facing many changes,and the communication of the city image has also undergone great changes,so the existing mode of communication should be considered Constantly changing communication ideas and improving communication technology.As a developing tourist attraction,the construction of the ancient city area in the process of the city construction of the ancient city of Qingzhou,and how the city architecture continuously integrates its own characteristics while retaining its ancient site,to create a personalized image of the ancient city.After the continuous improvement and perfection of the city image of the ancient city of Qingzhou,and the formation of the basis of the city image with the unique charm of the city,the city image of Qingzhou,in the current media environment of continuous development,how to make better use of modern means of communication to spread the city image,make the spread of the city image have a greater impact,and increase the visibility of the ancient city of Qingzhou Qingzhou city has become an important issue facing urban development.This paper makes a comparative analysis of the City Development Process,the city appearance and the construction of Qingzhou City,in order to explore the effective way of cityshaping and city image communication.The first chapter of this paper mainly describes the development of Qingzhou City,what changes Qingzhou city has experienced in recent years,what changes have been made in city construction,and analyzes the current situation of Qingzhou city development.In the First Section of the second chapter,through the analysis of the communication work carried out by different communication subjects in the process of Qingzhou city image communication,the author finds out the roles played by different subjects in Qingzhou city image communication and the deficiencies in the communication work To analyze and propose solutions to the communication deficiencies.In the Second Section,the author analyzes the different media of the city image of the ancient city of Qingzhou to find out the problems and the effective methods of the city image.The third chapter of this paper is to analyze the problems in the process of city image-building and city image communication in Qingzhou.The First Section is to find out the problems in the process of the city image transmission of the ancient city of Qingzhou by analyzing the image transmission of different cities under the new media environment.The second section analyzes the advantages and disadvantages of Qingzhou ancient city construction by comparing with Tai’erzhuang District ancient city,and improves the city image building.Through in-depth interview to different groups of in-depth interviews,in order to understand different groups on the construction of Qingzhou city impression and suggestions,so as to carry out urban construction.The Fourth Chapter is the feasible suggestion of the city image-building and communication of Qingzhou ancient city.