Research On Integrated Marketing Communication Of G Media Festival Activities

China is a ceremonial and big state.Since ancient times,there have been many festivals and traditions.There are more than 8,000 events and events organized each year in China.These festivals are mainly based on historical culture,economic and tourism,and natural scenery.They are very topical.Strong and distinctive festival activities.G media in marketing activities in the marketing campaign,through the marketing and integration of the event,to form a unified content,diversified channels to spread,and to achieve marketing communications and consumer communications.Therefore,G media through the event and experience of information integration contacts,in order to pass value for the audience,so that consumers have a festive interest,the formation of an event experience,and ultimately produce event consumption.In recent years,the rise of the “eyeball economy” of event events has provided the mainstay of the events with popularity and reputation.The event consumers have access to information on events and events,and it is necessary to form marketing events in order to meet the needs of media organizations.spread.Large-scale and periodic festival events not only enrich the material and spiritual life of the people,but also have significant and far-reaching effects on the economic benefits,social benefits,and cultural development of the subjects of the events(where the organizers or organizers are located).However,with the homogeneity of festival events,the attraction of festivals is not strong,and marketing competition is intensifying,etc.,and consumer lifestyles and demand concepts have also undergone tremendous changes,which are different from traditional consumption structures.Requires G media to integrate marketing communications to quickly adapt to the challenges brought about by changes in the marketing environment by optimizing change.The thesis analyzes and summarizes the theory of integrated marketing communications at home and abroad based on the synergy marketing activities.It integrates the unified event content image and the media communication brand to attract the audience.The diversified media communication channels complete the overall contact with the audience,especially in the consumption.With diversified interests,personalized needs,and fragmented time,the integration of multiple media can connect audiences across the board and achieve effective communication.For the marketing transformation and development of event activities under the new media environment,based on the theories of the branding of event events and the image construction of G media,we analyzed the problems of G media’s current marketing and marketing methods and focused on the events.,G media as the main body,integrated marketing communication for the purpose of the media content and media dissemination as the main line,audience analysis and support measures to support the construction of G media event events integrated marketing communication model optimization.Based on the marketing communication characteristics of the event,the paper establishes anormative model based on the changing rules of the G media event: the level integration of the marketing of the event,and the use of a consistent brand image to attract the audience(consumers);Channel construction,vertical integration,and the effectiveness of consumer communication have made it more diversified for audiences and consumers to receive information.The paper combines international festivals such as the Big Data Expo and the Ecological Civilization Conference in Guizhou Province in recent years;ethnic minorities culture,scientific and technological propaganda,local mountain features,park tourism,ethnic sports,etc.The exact relationship in the model.The structure of the paper is the analysis of the status quo of media integration marketing media in the event of G media,and the analysis of the existing problems.It proposes a solution to the difficulties in the integration of marketing communication in the event of events.This thesis optimizes and constructs the normative model of the integration of marketing media in the event,and has a certain reference significance for the current media in the development of integrated marketing communications.