Research On The Self Media Marketing Of M Training Institution

Since the reform and opening up, the Chinese government has begun to explore and implement new policies in the field of education. China's education has made great progress, China's non academic education, especially the private education institutions, is more abundant than before. These domestic education and training institutions if you still want to to a cup of a thick soup in the existing market, continue to get higher in the education and training market competitiveness, to win the trust and support of customers, we must strengthen their own training service and brand building, but also to further establish generation table education and training industry's most advanced and the best quality training and coaching services and education and training industry brand, enhance the student counseling experience, in order to improve the image of the whole industry.Since the media is a kind of Internet based, with the transaction sides as the main body, with micro blog, micro channel, blog and other means to customer data as the basis of a new business model. Since the media marketing can improve the efficiency of marketing, from the media marketing company's information to the fastest speed to the public, the market oriented, pay attention to network marketing, attention to customer experience. Optimize the media marketing model can optimize the relationship between products and customers, to explore more potential demand, with the improvement of Internet technology, online marketing has become a trend. Along with the network gradually infiltrated into urban residents living among, of people life, reading and working habits caused far-reaching influence, how the product marketing strategy and online marketing technology closely integrated to the sales promotion of the project, to business is a challenge is an opportunity. This paper intends to use the media marketing methods of M training institutions course instructor to the study of marketing strategy, research to improve the M training institutions from the media marketing environment, m training structure improve marketing effectiveness and experience to provide recommendations to improve the students.Based on the existing literature,this paper uses the literature research method and case study method to form the results of this paper. The first part is the summary of the research background and significance of this paper. The second part is about the concept and function of self media marketing. Analyzes the influence of the marketing, in order to understand the difference between the media and the traditional mode of communication, and analyzes the advantages of the application of the training industry in the network economy. The third part of M training institutions from the media marketing present situation are analyzed, found in the background of big data using self media marketing approaches to develop education and training products, has the advantage, but the shortage of self media platform development, orientation is not clear, content and form of lack of innovation, attract fans are inadequate. Network economy, in order to do a good job from the media platform, we must carry out monitoring and analysis, analysis of consumer training needs. In the fourth part, it analyses the course of the M training institutions from the media marketing strategy. Includes clear targets, clear from media marketing objectives, identify from the media image positioning build platform, completes the content construction with good product strategy, strategy, policy language, borrowing strategy etc..Through research, the following conclusions are obtained:m training institutions course instructor from the media marketing has made some achievements, but there are fans of insufficient aggregate, poor marketing effect, content in the form of a lack of innovation, did not carry out monitoring and analysis, the lack of network marketing personnel issues. Should be good online customer service, customer classification management, to carry out an embedded advertising campaign, monitoring the situation from the media fans, monitoring the flow of the media, the establishment of contingency plans, etc..