Wengniute Banner Media Research

The Ongunuud banner's media career is the research object of this article.This article mainly described the development of Ongunuud banner and its media careers.Introductory theory,text part and conclusion made this article.In the introductory part,described the research object,grounds for topic selection,meaning of the topic,methods of the research and research conditions.The text part is made of four parts.In the first part,described the histories of Ongunuud banner's radio,television,newspaper and internet.In the second part,described the organizational construction and reform of the Ongunuud banner'media careers.In the third part,according to the selected samples and interview,systematicly described the information resource,manpower resource and material resource of the Ongunuud banner'media careers,analyzed contents of the information,construction of the manpower and reformation of the technical equipment.In the fourth part,described the achievement of the the Ongunuud banner'media and the problems ahead of the Ongunuud banner' media,suggested to reform the business models,to optimize the content of media,to add the contents relating to the local cultures,to optimize the technical equipment and to enhance the quality of the program,and etc.In the fifth part,concluded the content of this article from five point and gave my viewpoint.