Research On The Communication Strategy Of Major International Conferences Of CCTV

The conference news is the news of the conference.The conference in China is an important communication scene after the introduction of many policies and policies of the party.Based on the significance of the conference news,China's media industry attaches great importance to conference news reports,The level of conference news is one of the important indicators for evaluating the level of a media news business.The academic community has become more mature in the study of media's communication strategies at major domestic conferences and conferences.For example,research on the media NPC&CPPCC reports.Vertical Analysis of the Development of Media NPC&CPPCC Reports,It can also be seen that Chinese media have made great progress in meeting reports.With the improvement of China's overall national strength In recent years,more and more important international conferences are held in our country.With the continuous development of media integration,The media also has a deeper understanding of the concept and content of media integration in the conference.However,few studies stand at the point of media integration,researching on major international conference reports of Chinese media.Therefore,it is necessary and feasible to study the media technologies,forms of expression,and content of reports in the mainstream international media during the media convergence era.At the same time,it can also supplement our country's lack of research on conference reporting under media convergence conditions.In 2017,The Belt and Road Forum for International Cooperation(BRF)Held.Public reports show that CCTV started reporting planning more than three months in advance,And summed up the characteristics of the report with words such as Multimedia,All Media,Integration of Size,Screen,Three Micro Ends and Thematic Events.Therefore,the communication strategy embodied in this forum report has research value.The research objects of this article include the traditional media news channel CCTV-13 and new media,such as Weibo,WeChat public account,client,CCTV news mobile network.In studying the media performance of various media at different stages of the conference,summarized CCTV's content strategy,media channel strategy,and presentation strategy in this report.This article concludes that in a major international conference report,traditional media should pay attention to thematic planning,use multimedia and reporting,actively engage in interactions between screen and screen,and maintain the conclusion of audience-based thinking.