A Study About Vietnamese Media's Effectiveness On Belt And Road Initiative

The Belt and Road Initiative(BRI)is a global development initiative adopted by the Chinese President Xi Jinping involving infrastructure development and investments in Asia,Europe,Africa,the Middle East,and the Americas.From 2013 till now,this initiative goes from basic theory to practice and has achieved many important achievements for China.The participation of 50 countries and territories and international organizations in this initiative has made it a matter of concern for all the national meeting around the globe,and undoubtedly getting the attention of media,especially Vietnamese media.The reason why Vietnamese media is actively concern about the matter of BRI is mainly because China is a long-time neighboring country of Vietnam,which share a lot of similarities in term of traditional,diplomatic relations,political institutions,cultural,educational and broad exchanges of people.These are basic advantages help the two countries to build the foundation for promoting cooperation.In 2015,Vietnam officially joined the BRI,but since 2013,the Vietnamese press and government have started to pay attention to lot of issues surrounding this initiative.As for China,which raised this Initiative,therefore China during the process of implementing this Initiative,they need to understand perceptions and attitudes of other countries along the Belt and Road towards the "One Belt One Road" theory.So that why this thesis is a meaningful and practical research in term of relations of cooperation between Vietnam-China.The main purpose of the thesis is about research and to present an overview of Vietnamese media for this Initiative through researching statistics on the number of articles,content,trends and attitudes of Vietnamese mainstream media towards this Initiative.In addition,conducting research on communication effectiveness through the level of understanding and attitudes of the Vietnamese people towards this Initiative.Base on those,we able to proposed a plan to improve the communication efficiency and the understanding of the Vietnamese people,from that making a positive contribution in strengthening Vietnam-China relations and cooperation in BRI.