The Civil Construction Of Genetically Modified Issues And The Clash Of Opinions

Transgenic technology has been developed in China for more than 30 years,genetically modified crops and food gradually into the public view,touch the daily lives of ordinary people.The uncertain risk of transgenic technology has been controversial.Endless crisis events push arguments to the cusp of public opinion.There are more and more controversies and participants of transgene in society,including different interest groups and values.The topics of debate range from technology,food to ethics,even lead to personal attacks.The public actively joined the discussion based on their own interests,with the impact of different participants,transgene issues have become more complex.Baidu Post Bar as an important space for expression of folk discourse,provides a place for public participation in the discussion,more and more people from onlookers to participants.This paper takes Baidu Transgene Post Bar as the main research object,first introduces the current status of the transgene issue and the cause of the dispute,then analyses the posts posted on Post Bar,network mobilization of hot events and the expression of netizens in post bar,finds the problems in the post bar and the ways to improve it.The study found that in the Baidu Transgene Post Bar,the issue most closely related to the public-"genetically modified foods and agricultural issues" was discussed the most;sources of information are mostly original,authenticity and objectivity are difficult to guarantee;text is the most important way of expression;the remarks of netizens focus on the expression of personal emotions and opinions;there are more posting posts than supporting posts;emotional expression easily lead to emotional disputes.The network mobilization of transgene hot spot events are manifested in the emergence of information,diffusion of information,unity of opinion,and promotion of real-world influence,and it has the advantage of network communication.Because of its unique discourse system and transgenic continuous debate,the clash of opinions in Baidu Transgene Post Bar is very fierce.Netizens viewpoints are influenced by social and political concepts,scientific cognition and natural values.Empirical strategy,emotional strategy and entertainment strategy are commonly used language strategies for netizens,in order to enhance the expression effect.Netizens'self-centered selective expression and spirit-winning discourse attack,all of which bring challenges to transgenic network communication.Netizens opinions are different and have fierce emotions,net gatekeeper lack of ability and the chaotic communication order,which are not conducive to the scientific communication of transgene.Opinion leaders actively use their discourse advantages,government departments pay attention to social negative emotions about the transgene,the public improve their media literacy,and online platforms maintenance scientific communication environment,which can help resolve the dilemma of transgene issues network communication.