Research On The Improvement Of The Ability And Quality Of Self-media Anchors In The Era Of Media Revolution

With the current technological level of growth and the popularity of the network,the forms of media are gradually derived from the traditional media.According to the order of occurrence,it can be divided into five categories: 1,newspaper publication 2,broadcast 3,TV 4,Internet 5,mobile network.New media(Internet,mobile network)is gradually replacing traditional media as the media form with the highest usage and attention.Along with the change of market environment,audience demand change,the lifestyle changes,the traditional media industry,especially the radio,television host resources surplus caused the transformation of the difficulties and other issues.The author combined with personal experience,market research,theoretical study and found that the traditional media host by studying the relevant professional knowledge and adjust the individual psychology,give full play to the imagination and creativity,improve the innovation consciousness.On the basis of fully understanding the network public opinion orientation with the core values of socialism,the new media platform is adopted to build the brand of self-media,thus attracting the wide attention of the audience.The writer to itself from a traditional media host transformation into a creator since the media brand,for example,will summarize the experience in the process of analysis,in order to later of traditional media experience better adapt to the new media environment.