Research On The Spread, Prevention And Control Of Health WeChat Rumors

Rumors are not a strange word for the public.With the continuous popularization and due of the Internet,especially the rise of WeChat and other self-media,rumors have also been transferred to their media platforms.Health through in-depth analysis of this study class micro believe rumors spread regularity and mechanism.Spread as Canadian scholar Marshall McLuhan said,"the medium is the message",when WeChat platform as a new medium of the Internet development is active in real life,it provides a solid foundation for the spread of rumors.Healthy WeChat rumors abound,making the huge WeChat users difficult to identify all kinds of health information,and there are some rumors.Health rumors have become increasingly difficult to control with new media platforms.The paper consists of three parts: introduction,text and conclusion.In the introduction part,the research background,significance,research objects and research status are reviewed.Then,the main body part is divided into four chapters.First chapter is about the status quo of health class WeChat rumors spread and influence are analyzed in detail;Chapter two closely combining with the characteristics of micro letter to the spread of the new media environment;The third chapter focuses on the reasons for the spread of WeChat rumors in health,and the new construction of the rumor formula and propagation mode of health class WeChat;The fourth chapter puts forward the health class micro believe rumor control a realistic proposition.In conclusion,papers on the health of the research is not just the kind of micro believe rumors such rumor itself,the final purpose is to through the analysis of the mechanism and reason of rumors spread.On the basis of communication psychology,communication studies and other disciplines,to literature research,content analysis and questionnaire survey as the main research methods,use of the development of Beijing language and culture university "the modern Chinese word segmentation system" of pragmatics to analyze the content of the health class WeChat rumors,and the results of questionnaire with SPSS software to comb again,and again for such rumours of waiters and disseminator transmission behavior of the concrete analysis.Based on these data,this paper studies the spreading factors of WeChat rumors in health,and then constructs the propagationmode and rumor formula of the health class WeChat rumor.Through the analysis of these aspects,this paper puts forward some measures to control the prevention and control of WeChat rumors.