Research On Apple's Mobile Phone Supply Chai

In the 21st centory,the global smartphone industry has been developing rapidly.China,as one of the biggest economies,attracted lots of large smartphone companies to invest.In order to win a bigger slice in China,they kept enhancing their supply chain competitiveness.Apple company,being one of them,established their own strong supply chain for iPhones,which contributed to their astonishing global sales and of coiurse great success in China market.However,some China local smartphone brands such as Xiaomi and Huawei,also took their own advantages and challenged Apple in the recent years.This research will make a deep analysis on iPhone supply chain,and take China market as the main research background.Firstly,we will introduce Apple company,s development and iPhone sales performance.Then,based on the latest supply chain definition,we will build a iPhone supply chain framework that consists of five sections-product development,purchasing,manufacturing,logistics,and sales channel.For each section,we will compare Apple with its competitors,and bring out a detailed analysis of iPhone supply chain's advantages and risks.Finally,we will make some suggestions to help Apple improve their supply chain,including enhancing product innovation,choosing the most proper supplier,giving out more profits,Planning long-term purchasing and manufacturing strategy,accelerating sales channel expansion,and demonstrating a green supply chain.Looking forward to the future,we expect that iPhone low-value parts will be manufactured outside China(to more low-labor countries),and high-value parts will come and be managed inside China.The smartphone industry will be much more intense,so Apple must focus on product innovation,which is the most high-value and important section under the supply chain.Otherwise,they will lose more business.