Analysis Of The Marketing Strategy Of Huawei Company In The Smartphone Market Of Ukraine

The thesis is devoted to the analysis of Huawei's marketing strategy in the smartphone market of Ukraine.The paper presents the theoretical aspects of the formation of a marketing strategy,discusses various approaches to defining the concept of "marketing strategy".The necessity of forming a marketing strategy of the enterprise,which plays an important role in adapting the business to the constantly changing external and internal environments in the market conditions,is justified.The paper analyzes the types of marketing strategies and the principles of their formation.The thesis contains a study of the global smartphone market:data on the global smartphone market is analyzed,and the main trends and trends in the global smartphone market are revealed.Conducted PEST analysis and SWOT analysis of Huawei in UkraineThis research presents an analysis of Huawei's financial indicators and provides a strategic analysis of Huawei using strategic planning matrices.The evaluation of Huawei's marketing strategy in the global smartphone markets and the Ukrainian market was carried out.The article analyzes the growth trends of the company's main indicators due to the introduction of a marketing strategy and provides a comparative analysis of the marketing strategies of Huawei's main competitors(Samsung,Apple).Directions for improving Huawei's marketing strategy in the Ukrainian smartphone market by using 5g's competitive technological advantages are developed in this thesis.The process of forming the company's improved marketing strategy is shown,and its main stages are highlighted.The advantages of implementing a marketing strategy for promotion by Huawei 5G in Ukraine,standardization of 5g technologies and solutions are presented.The forecast of the main financial indicators of Huawei as a result of the introduction of a marketing strategy to promote the company in Ukraine through the use of competitive technological advantages of 5G is carried out.The influence of the 5G marketing strategy on the economy of Ukraine is shown...