Communication And Social Interaction In Virtual Community Of Online Games

In recent years,with the rapidly development of China's mobile network,China's mobile game market is developing rapidly.Not only are there a growing number of games,but there are also huge numbers of users.Single game revenue even can reach "100 million yuan per month",and "phenomenon level" games are emerging in an endless stream.The game is surpassing traditional forms of entertainment such as movies,television,and books to become"super topics" in the public opinion field.The popularity of the game has caused the public panic about the game addiction.Game users and non-gaming users have a bipolar attitude toward the evaluation of the game:game users defend the "education rationality" of games,and non-game users regard the game as "spiritual cancer" and "beast".The Internet reshapes people's ways of thinking,community forms,social interaction,and self-identification.Games based on web also affect people's communication behavior and social participation.Open,free,and anonymous online games allow people to experience competition,cooperation,interaction,meaning construction,and other behaviors.Through "role" and"symbol",players interact with "stage" and "background" in game behavior.Players realize personal socialization while experiencing the excitement and pleasure of the virtual game world.Players construct a self-centered stage in online games,they integrate the reality small circle of social interaction into the Internet's borderless game interaction.With their own game expectations,they devote themselves wholeheartedly to the virtual world of the game and devote their time and energy to gain growth,exchange,and have fun.Phenomenon-level mobile games "Glory of the King",because of its unprecedented user scale,game is no longer a "sub-culture",but a cultural symbol and a universal social topic.Players are proud of participating in the game.This also forces those players with no game experience into the game because of social pressure,and conducted a large-scale first-hand experience of mobile games.This involved complex intra-personal communication interpersonal communication,and group communication.When the game-world feelings are too real,the boundary between virtual and real will become more and more blurred and gradually melt.The game is no longer just a game,but a real living and social communication space.In order to explore the social interaction of online games in virtual communities,this study uses questionnaires,case studies,in-depth interviews,focus group interviews,and researcher's personal gaming experience,selecting popular game "Glory of the King" for example,which have the largest users,longest life and most profitable ability,research the game dynamics and propagation characteristics behind the game,and attempts to understand the construction of virtual communities in mobile games from the perspective of communication science.This article is composed of five parts.The introduction part clarifies the basic concepts such as mobile games,online virtual communities,and social interaction,it also discusses the possibility and necessity to apply symbolic interaction theory and quasi drama theory to the mobile game research;the second part introduces "Glory of the King" and analyzes the basic situation of the "Glory of the King" game user experience through questionnaires,and depicts user portraits and virtual community maps inside and outside the game;The third part combines the semi-open interviews and the virtual community's participatory observations to analyze the spread of online games in the virtual community;the fourth part summarizes the social interaction behaviors and characteristics in the online game virtual community based on focus group interview;the fifth part states that communication is not only linear information transmission or transportation but also a sharing of meanings.As the spread of culture,it plays an important role for individuals and society.Finally,on the basis of the above research,the problems existing in the communication and interaction of mobile games in virtual communities are excavated.Pay attention to the "implosion" phenomenon and worry about the capital manipulation.