Research On The Operation Mode Of Sports Events From The Perspective Of Sharing Economy

Recent years,the Shared economic model enterprises,represented by Airbnb and Uber,have rapidly become popular,which has set off a new industry company with the concept of "sharing" in the world,and has been involved in various fields of social life.The rapid development of science and technology has provided technical support for the sharing economy from theory to practice and eventually became popular all over the world.Its operating model has caused a fierce impact on the traditional industry while constantly refreshing people’s perception and changing our way of production and life.At the same time,especially during this period after the Beijing Olympics,the sports enterprise in our country enter a period of transition and high development by the rapid economic development.Today,in addition to the football World Cup hasn’t been held in our country,various international events have been held successfully.In Yao Ming’s symposium in a biweekly session in 2004,0 it was proposed that “the cancellation of event approval to activate the sports market” and the “Several Opinions of the General Administration of Sport on Promoting the Examination and Approval System of Sports Events” be introduced.Various official and private events in the country flourish throughout the country,but Prosperous sports events also face many problems and challenges.Based on this background,combined with the latest theories and practices,we hope to explore the shared mode of sports events operation under the guidance of the sharing economy theory,to solve the problems encountered in the current operation of sports events in China,and to optimize and improve the operating mode of sports events.This will make the sporting events more scientific and practical.The sports science,economics,management and sociology,and other disciplines of knowledge have been used,then I combine the theory of sharing economy,industrial integration theory and sustainable development view as the theoretical basis and analyzes the theory of relevance,and aslo the literature material method,case study method,expert interview method,field survey method and other research methods has been used,we firmly analyze the current problems and challenges existing in the operation of sports events in our country,and build out the sports event operation in Shared mode based on this.The construction of the operating mode of sports events under the theory of shared economy is mainly from five dimensions,respectively are "sharing construction of participants in sports competitions","sharing construction of event sponsors in sports events","sharing of event materials in competitions","human resources in competitions" and “sharing construction of venues(halls)in competitions,to construct the sharing model for the operation of sports event,and actual cases were analyzed with these five dimensions,then draw the conclusion.(1)These five dimensions provide a useful reference for the future operation of sports events,becoming a fixed sports event operation mode to solve various problems in the course of sports events;(2)the sharing construction of the event participants can effectively solve the problem that the participants in the current sporting events are difficult to recruit;(3)The sharing construction of the event materials separately from the sources and routes of the event materials can effectively reduce the waste of the event materials.Increase the utilization of event materials and improve the economic benefits of the event;(4)The current sharing model of sports events is still a sharing measure within a single system,and does not form a shared model chain of the entire sports event model.