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Study On The Optimization Scheme Of Current Business Mode Of Sharing-economy Of C Company

Posted on:2022-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:B X HuFull Text:PDF
GTID:2507306539996159Subject:Master of Business Administration (MBA)
Abstract/Summary:
In recent years,sharing-bicycles are very popular in China,the concept of sharing-economy are widely accepted by people,and new business modes of sharingeconomy(for instance,sharing-charger and sharing-umbrella)frequently show up.The major characteristics of this new business mode include: accessible right of use or rent,distributed network which depends on a lot of people and goods,technological improvement of the internet,and public platform which bases on mutual trust among strangers.Some people praise the innovation of business mode of sharing-economy,but at the same time,other people doubt and criticize the currently immature new business mode of sharing-economy.This paper mainly focuses on the concept of business mode of sharing-economy,uses the Six-Element Model of the business mode of sharing-economy as the theoretical foundation,and aims to provide a reference for those small online education companies who wish to introduce the business mode of the sharing economy.Firstly this paper introduces some basic theories of the business mode of sharing-economy,such as O2O-type business mode structure and the Six-Element Model;Then this paper analyses the weaknesses of current business mode of sharingeconomy sector of C company,and points out that it is necessary for C company to immediately optimize its business mode of sharing-economy sector.Next,this paper explains in detail the optimization scheme of business mode of sharing-economy sector of C company,in order to improve the business mode from 6 aspects(i.e.resource,platform,users,community,trust,and matching);finally this paper explains a series of measures,which include 4 aspects(organization & structure,technologies,human resources,and capitals),to guarantee the successful implementation of this optimization scheme.
Keywords/Search Tags:sharing-economy, the Six-Element model, the optimization scheme, the guarantee measures
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