Living In A Stranger's Home:A Study Of The Relationship Of Trust In Housing Sharing

In recent years,a new form of economy,the sharing economy,has emerged in China,covering transportation,housing,knowledge and skills,living services,production capacity,and medical sharing.According to the data of the China Sharing Economic Development Report in the past four years,the sharing economy has shown an increasing trend both in terms of the number of participants and the number of people providing services.However,while China's share of economic transactions continues to maintain rapid growth,it also faces many problems and challenges,and sustainability is questioned.The problems of users' rights protection,the contradiction between new business and traditional territorial management,and urban governance are highlighted.In particular,the frequent occurrence of some negative events has negatively affected consumers' trust in sharing economic platforms.In this context,this study takes housing sharing as an example to explore the possibility of establishing a trust relationship between a tenant and a landlord.This study mainly uses the in-depth interview method of qualitative research,and then uses the observation method and the literature method as secondary methods to obtain the analysis data.The main concern is the C2 C open platform model,focusing on the individual sharing on the online platform.Through reviewing the existing literature on research on sharing the economy,research on sharing economy and trust,and research on sharing housing and trust,the three paths of research trust are sorted out: cultural research path,institutional researchpath,The path of social relations research.Culture,institutions,and social relations all have an impact on the trust in sharing the economy,and institutions and culture are the most basic conditions.The system includes formal and informal institutions,such as policies,laws,and social credit systems;culture encompasses traditional culture and modern culture,and the collision of the two may lead to conflicts of values;both institutions and cultures have an impact on social relations.The closeness between people will affect participation.The study found that in the process of housing sharing,institutional trust and interpersonal trust play an important role,rather than saying that in a stranger society only rely on institutional trust.The circle of friends has a great influence on the participants' initial use of a sharing platform.In terms of system,the legal and regulatory,regulatory system,credit system,and platform reputation provide basic guarantees,which affect people's participation from the outside;in terms of culture,values influence the participation of people from within;institutions and culture influence the current China Social relations between people;these three influence trust.Compared with macro policies and regulations,the public tends to pay more attention to the platform because they can directly participate and feedback.The popularity and ease of use of the platform affect public participation,and the evaluation feedback mechanism plays an important role in transaction selection.This also shows that“people” is crucial to the trust of participants.In the sharing and trust of the house,there are different trust states: no trust status,weak trust status,strong trust status.Active participation in housing sharing,and has a good experience,deep communication with people,willing to continue to participate often show a strong state of trust,which is the best and most need to maintain the state;The instrumental participation of demand often presents a weaker state of trust.Participants may leave to choose the traditional mode at any time;for various reasons,the lack of participation reflects a state of no trust.Therefore,sharing the sustainable development of housing requires multi-party synergy.