Research On The Reform Of The Supply-side Structure Of The Ski Industry In Heilongjiang Province

With the successful bid of Beijing 2022 Winter Games Olympics and General Secretary Xi Jinping said that lucid water and lush mountains are invaluable assets,so is Heilongjiang’s ice and snow.Heilongjiang ski industry will be developed rapidly,and make the best of geographical advantage to provide more development opportunities for the revitalization of northeastern old industrial base of Heilongjiang.However,there are many problems in the reform of ski industry supply-side structure in Heilongjiang Province,such as the weak industrial supply capacity and the unbalanced supply-side structure,all of which will bring great difficulties for the development of Heilongjiang ski industry.How to solve the supply-side structure reform of ski industry in Heilongjiang Province,give full play to the important role of Heilongjiang ski industry,adjust the industrial structure and promote the development of industry will be an important topic for the rapid development of Heilongjiang ski industry.In this paper,based on the literature data method,experts’ interview method,system analysis method,the integrated use of the supply of economic theory,industrial organization and the theory of industrial layout,taking the resource demand theory in Heilongjiang ski industry supply side structural reform as the research object.Presenting specific strategy to the Heilongjiang province stadium,a large ski resort for the survey Heilongjiang Province,with the ski industry development status and challenges,putting forward the goal path and countermeasures to reform the side structure of Heilongjiang province ski industry development and supply,and prospecting for future development of skiing industry in Heilongjiang province.Conclusion: First,after years of development,the ski industry in Heilongjiang has formed a basic industrial scale.The development of ski industry has positive significance for the revitalization of old industrial bases in Heilongjiang province,the formation and development of other related industries linkage mechanism.The ski industry from "quantity" to "quality" of the development that is the key to the transformation of the mode of economic growth in tourism,goes to scientific outlook on development road and promotes the development of the tourism industry cluster,the scale expansion and improve the efficiency of each other,the road of quality and efficiency of the supply side structural reform is the goal for industry from the low-end to high-end,from extensive to intensive and led by the government to the integration of government and market dominance.Second,the paper is closely related to the provincial situation of Heilongjiang province.It reveals the internal relationship and decisive role of supply side reform and Heilongjiang ski industry development,and the beneficial innovation to expand the development of Heilongjiang skiing industry in terms of theory.Third,the path of reform in Heilongjiang province ski industry supply side structure to strengthen the government’s support and guidance,strengthen the regulation of the market economy,personnel training and technological innovation,base on the macro guidance and policy support,the government department in charge of industry policy and industry cluster construction,cultural construction and social capital based on the organizational level,fusion countermeasures of reform in Heilongjiang province ski industry supply side structure four aspects of the enterprise level based on product upgrades and personnel training.