Research On The Supply Of Mass Sports Events In Hubei Province From The Perspective Of Supply-side Reform

To adapt to and lead the new normal of economic development,China has proposed "supply-side reforms",emphasizing starting from the supply side,carrying out structural optimization and upgrading through reforms,promoting the healthy development of the economy,and completing the process of building a moderately well-off society in all aspects.The supply-side structural reform also puts forward new requirements and new opportunities for the supply of mass sports events in Hubei Province.In recent years,mass sports events,as a new engine to promote the development of sports industry in Hubei Province and an important means to enrich the cultural life of mass sports,it is also of great significance for promoting the diversified development of the sports industry in Hubei Province,releasing the potential for consumption,and improving people's livelihood.In the context of supply-side structural reform,Hubei Province also needs to continuously explore and improve the supply structure of mass sports events,create a good environment for the development of mass sports events,and then promote its healthy and sustainable development.Taking the supply of mass sports events in Hubei Province as the research object,by using the methods of literature,expert interview,case analysis and field research method,through data sorting and field research,based on the perspective of supply-side reform,this paper expounds the supply status of mass sports events in Hubei Province from the four aspects of the supply subject,supply mode,supply content and supply means,and systematically analyzes the supply The existing problems and reasons,and on this basis put forward optimization countermeasures.It is found that with the continuous development of mass sports events in Hubei Province,the supply of them also has the following problems: The government's over contracting leads to the single supply body of events and the lack of participation of social forces,which restricts the diversified development of the supply body.The slow development of sports social organizations and the low credibility lead to the unequal relationship between the government and sports social organizations,and the imbalance of the supply mode of sports events.The different level of urban economic development and the requirements of events lead to the polarization of supply content and unreasonable supply structure.The imperfect match system and the lack of effective supervision mechanism lead to the lack of system supply and inadequate supervision.In order to solve these problems,Hubei Province needs to comprehensively deepen the reform of " streamline administration,delegate powers,improve regulation and services ".By integrating the resources of the main players in the event,a "threewheel drive" mechanism of government-led,social participation,and market operation is formed to build a multi-event main body supply model.Cultivate sports social organizations,improve their ability and credibility,and optimize the supply mode of sports events.Actively create high-quality events,tap the value of characteristic events,and promote the high-quality development of event supply content.Guided by the needs of the masses,based on the satisfaction of the masses,enrich the supply content of the event.Improve laws,regulations and supervision mechanisms,create a good environment for the development of mass sports events,and promote the supply of high-quality mass sports events in Hubei Province.