Sports Industry Supply-side Reform Policy Analysis

November 10,2015 meeting of the Central Financial Work Leading Group eleventh session, general secretary Xi Jinping put forward the concept of "sup ply-side structural reforms." "In the moderate expansion of aggregate demand a t the same time, focus on strengthening the supply-side structural reforms, stri ve to improve the quality and efficiency of the supply system, Enhance sustain able economic growth momentum. " A marked decline in the Chinese econom y background, that "supply-side reform," the main purpose is to optimize the e conomic structure, resolved by supply and demand mismatch led to limited ser vice development issues.Taking the perspective of examining the supply side effect of the impleme ntation of the sports industry policy, analysis of policy-making unreasonable res trictions on reasons fort and development of sports industry, and make relevant recommendations.Sports industry both sports clothing, sports venues, sports equipment, sports and promotional materials, and other material carrier,supply-side reform, he emphasized the development of service industry, is lifted from the rich and quality services to expand the scope of services and content services. From the sports industry point of view, over the years the development of the sports industry at a lower level of service, scattered and layout, at the same time the core less competitive, and the market order is not standardized, from the previous policy is the demand side, propose appropriate policy for the expansion of demand, but for the sports industry boost GDP effect is not obvious, we should proceed from the perspective of supply, the sports industry and related industries linked, so that the sports industry diversification, so as to achieve the effect of stimulating consumption.(l)In China Sports Industry Policy, Sports Talents Training policy develop ed under the supply-side perspective in training school sports and competitive s ports conflict with the reality of development, on Sports Industry Development study, Survey results show that the development of our country in the directi on of the sports policy is still irrational aspects, For example, of the Competiti ve Sports System in fact not the whole country, lack of resources and other to p-level sport.(2)Literature analysis, logical analysis, and comparative analysis are applied in this article to analyze the supply-side reform policy and research the Sports Industry Development. Survey results show that the sports policy in our count ry is still irrational in some aspects, such as the degree of participation of Co mpetitive Sports System and the lack of resources and other top-level sport.(3)Nearly two years in accordance with the relevant documents issued natio nal sports industry policy, Development of China’s sports industry usher in a r are opportunity, Sports industry development policy direction should be consiste nt with the general direction of China, To develop and implement from the su pply-side angle, Seize the rare opportunity, The sports industry in China to a new height.(4) By reference to the sports industry in developed countries and found ot her instances of industry convergence, Sports industry and other industries stron g association Implementation of policy should refer to the supply-side angle, which could improve the sports industry in China to a new height, integration and related industries still in its infancy, huge potential has not been fully rele ased.