Research On The Organization And Management Of Jishou International Drum Culture Festival

Drum is the symbol of spirit,and dance is the manifestation of strength.In order to popularize drum culture and create distinctive tourism brand,Xiangxi autonomous prefecture has launched an international drum culture festival every year.Jishou Drum Festival is international,interactive,originality,market and other aspects of the features and highlights,is on the international drum cultureall-round,multi angle,three-dimensional display event;is a collection of international drum culture interaction,academic exchanges,athletic performance,public participation,encouraging carnival,off the market event.The theme of "world inspired-inspired world" activities by the five main continents different color drum team common Carnival "opening parade drum international cultural exchanges will be invited from all over the country,encouraging players to participate in the" China Miao Miao encouraging competition ",so that foreign tourists and local people feel the distance of perfect combination of culture and natural landscape,and drum the world drum culture charm of the" scenic spot performance".It is also a grand meeting to realize the productive transformation of intangible cultural heritage projects and promote the deep integration and development of local cultural tourism.This research mainly adopts literature data method,questionnaire survey method,interview method,field survey method,logical analysis and other research methods,according to the Jishou international Drum Festival held in-depth and meticulous research,from the perspective of academic spirit and scientific concept of adjustment of Jishou international DrumFestival management organization design,organization operation and organization are outlined.The research results show that: 1.,the purpose of organization and management of Jishou international Drum Festival is to create an international tourist attraction,enhance the competitiveness of tourism,protect and inherit the development of Miao drum dance and drum culture.2.,the operation and management of Jishou international Drum Culture Festival is meticulous,the content is rich,the organization and design are diversified,and the economic benefits must be achieved.3.,due to the adjustment of drum culture festival's organization and management,the management system of Drum Culture Festival has been perfected,and the space of Drum Culture Festival has been developed and improved,and the social governance ability has been improved.The tourism hot spots and local characteristics have been built,and the external influence has been expanded.4.,there are some shortcomings in the organization and management of Jishou international Drum Festival.For example,there are some similarities in planning and design of Drum Culture Festival,weakness in management and operation benefit,imperfect supervision mode,and lack of professional management talents.According to the Jishou international Drum Festival exist in organization management problems,puts forward the thinking of Jishou international Drum Festival organization management innovation: 1.Jishou international Drum Festival organization management mode;Jishou international Drum Festival organization and management of the 2.Soundmechanism optimization;3.Jishou international Drum Festival organization management;4.the construction of Jishou international drum festival organization management information sharing platform.