FIRST International Film Festival And Its Image Culture Research

FIRST International Film Festival is a newly developed film festival service platform which focuses on exploring and popularizing young filmmakers and their works in China.It has been exploring and innovating in the course of 11 years,which has formed the individualized mismatching management way and film exhibition brand localization with the complete characteristics,and drives the fervent concern about the new movies creation influence from profession from inside and outside of the industry with its uniqueness in our country movie culture industry phenomenon.In recent years,the works of young directors,which have emerged from the FIRST International Film Festival have shown a certain cultural influence in the aspects of audience attention,international communication and so on.A large part of the films show a similar theme tone,which frequently focus on objects and deep speculation behind them,and all of them give a specific form effect for the image culture output of the film show itself.Taking the film works of the competition unit of FIRST International Film Festival as the object of the research,while on the basis of detailed analysis of the form of its image culture,this paper deeply analyzes the influence of the platform function of the film exhibition on the formation and dissemination of its image culture by trying to combine the realistic reasons from the angle of view of the operation system and function of FIRST International Film Festival.At the same time,in constantly deepening China’s film industrialization reform,it probes into the FIRST International Film Festival should play a positive role in guiding the domestic film image culture and seek reliable theme nutrition for the long-term development of domestic films to make the theme of the film more balanced.