Research On Product Brand Image Design In Guizhou Minority Areas

One of the most important components of Guizhou minority groups is Guizhou wine industries' brand image.Studies on Guizhou wine brand image allows suggestions and improvements to be made to the local Guizhou government for formulation and management of policies for minority groups.In order to improve market value and competitiveness,brand and company concepts are combined to enhance this special economic industry.Additionally,the development and protection of localized culture is extremely important to local minority groups' confidence and self-respect.This study utilizes a case study of Guizhou wine industries brand.It attempts to innovative a brand image concept in order to fully realize a Guizhou minority wine brand.Due to brand concept and market environment issues,the ethnic minority areas of Guizhou are not perfect,and a wine brand with local characteristics plans systematic brand recognition in order to promote ethnic minority areas in Guizhou image through brand image.This study utilizes literature and market research,which is then summarized as follows: brand image design in the ethnic minority areas of Guizhou currently is being utilized to make a certain brand solve marketing issues,therefore enhancing product value.Self-brand marketing at the same time,is adopted in the form of regional integration of the cultural connotation.The brand with the local community with local cultural characteristics,allows for economic combination,which allows the two complementary elements to support each other.The essentially means that the two concepts will merge to form a mutually beneficial coexistence business model.This study,in order to first understand brand subject knowledge,brand image design theory,design methods,and visual recognition system,a thorough literature review was conducted.Secondly,the brand: Yang Fei wine was used as a brand image design case.The author then utilized field research to understand the national culture and the status of the Yang Fei wine brand unique to the region of Guizhou.In order toimprove brand image design concept for the purpose of induction and analysis,this study uses Guizhou minority areas as a pillar from which innovation can be derived.Results are then classified and analyzed.The resulting conclusions and suggestion suitable for Guizhou design patterns,and the results of the relevant brand philosophy are applied to the "Yang Fei wine" brand image design.Finally,brand theory,design methods,visual recognition systems,and cultural characteristics of Guizhou Province are utilized together with the actual creation of design,for the purpose of improving future research for minority area specialty.