Research On The Application Of Regional Elements In Brand Image Design

Penglai has two national geographical indication certification trademarks of"Penglai grape" and "Penglai coastal wine".It is the only"famous wine city of China"in China,known as "one of the seven largest Grape Coasts in the world",and the most competitive city in the wine industry.Through the case study of Penglai wine brand image,we can enhance the brand influence,build the product brand,concentrate the advantages,and quickly enhance the brand awareness.Let more consumers understand and recognize Penglai wine,enhance the reputation,and establish the image of Penglai as a world-class wine producing area among consumers.In the creation,this study takes the brand image of Penglai coastal wine as the design object,combs the regional cultural elements and the theory of brand image design,studies the natural and humanistic culture of Penglai,sorts out the regional elements of Penglai,extracts the most representative elements for analysis,uses a variety of design methods,and finally makes the brand image design for the coastal wine.Through the practice of Penglai coastal wine brand image design,the application of regional elements in VI was studied The application method in the design system,the combination of theory and practice,expands the thinking of modern brand image design,innovates the design thinking,explores the regional culture,integrates the modern design method,brings forth the new,injects new vitality into the modern visual communication design,and provides a reference practice case for the brand image design of similar organizations in the future.