Research On The Brand Image Design Of "Tuole Ginkgo" Under The Background Of Rural Revitalization

After the Communist Party of China held the eighteenth big,China entered new era of socialism construction,from the principal contradictions of our country “the people’s increasing needs of material with the contradiction between the backward social production” into “the good life is the people’s increasing need of unbalanced inadequate development,the contradiction”.After the 19 th National Congress of the Communist Party of China based on China’s new national conditions and development needs,the development of concept of “rural revitalization” was put forward by the Communist Party of China.During in the 14 th Five-Year Plan,Chairman Xi Jinping pointed out that “from the perspective of the economy development capacity and conditions,China’s economy has the hope and potential to maintain long-term steady development,and it is entirely possible to reach the current standard of high-income countries by the end of the14 th Five-Year Plan,to double the economic aggregate or per capita income by 2035.” It can be seen from a series of policies that the country has paid enough attention to the development of the Countryside.The fact that there are many villages in China is the biggest reality in our country.It is an effective measure to improve the income of rural residents,to build brands for the abundant agricultural and special products in the vast rural areas,to driving the development of agricultural and special products industries with brands.Studying and analysis of foreign cases of rural revitalization background and agricultural products brand,this paper summarizes the experience that can be used for reference in building agricultural products brand under the background of rural revitalization in China,and make it apply to the research of brand image design of “Tuole Ginkgo”.Duly plate in Gui Zhou province village Ginkgo nuts rich in resources.Collecting material by field surveying,to extracting element of local,using these elements to design unified image of “Tuole Ginkgo ” brand.The “Tuole Ginkgo” brand can drive the development of local Ginkgo industry,and to improving the economy income of residents in Tuole Village.The brand image design case of “Tuole Ginkgo” can also provide experience for reference,to building brands of agricultural products in the vast rural areas of China,responding to the national “local brand ” and “rural brand” agricultural brand construction.It is a effective way to realize China’s rural revitalization,by taking brand building of rural specialty products as the approach,using professional design knowledge to designing brand image for China’s vast rural specialty products brands,building brands,and driving the development of rural specialty industry with brand economy.