Research On The Development And Construction Of The Visual Image Of The Old Wine Brand Of Jimo

Rice wine in Jimo is belong to yellow rice wine,and is the treasure of it.Rice wine in Jimo has traditional brewing process.The traditional brewing process “left six brewing technologies ” of Rice wine in Jimo has been listed on the intangible cultural heritage at the provincial level.It has a good reputation as "origin in northern of yellow rice wine and becomes the representative one among yellow wine in north China.Jimo brand Rice wine in Jimo was identified by ministry of commerce of PRC as the first batch of "time-honored brand" in China.Studying the visual image of tim-honored brand is important for passing down and developing the culture of it.It can push people to pay more attention to local culture and stimulate the sustainable development of local brand.The topic is the development of the visual image of the old wine brand,as the basic theoretical research of the thesis.Through preliminary field investigation of cieme leading the development of the old brand has made the system comb,in shandong cieme yellow winery after investigation found that people for cieme first impression of alcohol,often because the understanding of cieme place names,while ignoring cieme adopt old brand visual image recognition,the establishment of the brand vision image plays an important role in enterprise development.Therefore,by collecting data and collating the literatures,the author thinks about the development of the visual image of the brand of the old wine brand,and I think it is of profound significance.First of all,through the preliminary study on the shandong jimo yellow winery,the development of the brand visual image of jimo old wine brand is sorted out.The thesis is discussed from two parts and four chapters.The first part includes the introduction,cieme adopt old brand overview will be divided into two chapters,for cieme first elaborates the research background and research significance,cieme adopt old brand overview and analysis of the development of brand visual image problem;The second part covers the visual image analysis of the old brand name brand and the design thinking of the re-construction of the brand visual image.This paper analyzes the elements of the brand visual image of the old wine brand,and puts forward constructive Suggestions and Suggestions on the reconstruction of the brand visual image.After the investigations and analyses on the development of the visual image of time-honored brand,this thesis demonstrates the suggestions and makes the standards design on reconstruction of visual image of the time-honored brand,Rice wine in Jimo.After the investigation in Rice wine in Jimo Museum,the author came up with the conclusion that there is no regular brand visua image design.It is so magnificent to set up the reconstruction research of time-honored brand for its development.There are several benefits of the research on the visual image of the time-honored brand in Shandong province.It can protect and promote the development of time-honored brand,as well as stimulate the economic increase.As a result,the tradition and culture of Rice wine in Jimo will be passed down and developed better.People will pay more attention to local culture.