Research On The Application Of Dong Embroidery Patterns In The Brand Image Design Of Guizhou Liquor

As a part of the Dong culture,Dong embroidery patterns are a visual language that reflects the history,culture,production methods,and polytheistic beliefs of the Dong people.The visual elements in the patterns are the aggregation of the wisdom of the Dong people.With the inheritance of culture,the unique visual characteristics also bring strong visual design elements to the design of Dong ethnic group liquor brand image.At the moment when the brand image is emphasized,the brand image is like a visual hammer,nailing the brand into consumption In the minds of consumers,the brand image with cultural heritage is more able to withstand the test of time,enabling consumers to have a sense of cultural identity under the attraction of visual senses.This paper considers combining the Dong ethnic group liquor brand with the Dong ethnic group embroidery patterns.In addition to adding Dong cultural attributes to the brand,the visual elements such as embroidery patterns,colors,and composition also bring rich and colorful design thinking materials to the Dong ethnic group liquor brand image.The embroidered pattern with Dong characteristics distinguishes the Dong liquor brand from other liquor companies in terms of visual sense and brand cultural heritage,adds ethnic flavor to the Dong liquor brand,and promotes the development of Guizhou’s ethnic industry.The main purpose of this thesis is to create a Guizhou Dong ethnic group liquor brand with ethnic cultural connotation,and adopt visual elements of Dong ethnic group embroidery in the brand image.The author divides the article into five parts.The first part explains the research background,research purpose,research significance,research methods,research ideas,current situation at home and abroad,and innovation points of this article.The second part adopts the method of field investigation to investigate and analyze the source of the subject matter,pattern types,pattern color matching,pattern composition form of the Dong embroidery patterns,so as to make sufficient preparations for the extraction of brand image design elements.The third part first explores the history and culture of Guizhou liquor and the status quo of liquor development,deeply analyzes the image of well-known liquor brands,and then goes deep into the Dong area to investigate the Dong liquor brand culture and the status quo of the Dong liquor brands,and analyze the existing brand development models of the Dong liquor industry.Finally,it summarizes the problems existing in the development of Dong ethnic group liquor brand,and conducts targeted design for the subsequent Dong ethnic group liquor brand image.The fourth part is thinking about the design of the brand image of liquor.Based on the analysis and summary of the above-mentioned content,it analyzes the demand for branding of Dong ethnic group liquor,and initially explores the visual elements of Dong ethnic group embroidery patterns required in the brand image design of Dong ethnic group liquor,and provides the brand image design.Preliminary design material.Finally determine the brand name and brand positioning.After summarizing the above summary,the fifth part uses modern design techniques to transform the Dong ethnic group embroidery patterns,completes the overall creation of the Dong ethnic group liquor brand image design,and expands and summarizes the promotion forms.