Feasibility Study Of ZG's Nuclear Safety Crane Project

At present,all countries in the world are making great efforts to develop nuclear power in the situation of global energy shortages.Nuclear power has become one of the major power resources in many developed countries.The rapid development of nuclear power has provided a huge market space and development opportunities for lifting equipment manufacturers.ZG Corporation is a professional manufacturer of traditional lifting equipment.It is facing the cruel market competition of low-end cranes and has the urgent need of transformation and upgrading.The implementation of the nuclear safety-grade crane program is the key to the strategic breakthrough of the company.Due to the company's previous feasibility study was not comprehensive with regard to company strategy,market analysis,financial analysis,and risk analysis,a more comprehensive feasibility study analysis framework was not established.This article hopes to research ZG's nuclear safety-grade crane program so as to provide some reference value for future feasibility analysis of the program construction.This paper starts from the basic theory and method of feasibility study.The strategic adaptability of the company was analyzed by SWOT analysis method,the market competition environment was analyzed by Porter Five Forces analysis method,the program's profitability and the solvency capability was analyzed by Net Present Value and Break-even analysis method,and the program uncertainty was analyzed by sensitivity analysis method.In the end of this paper more scientific and reasonable conclusions and feasible proposals for the program were obtained from these analyses.In summary,ZG's nuclear safety-grade crane program is in accordance with the national and industrial and company's strategy development direction.The program has good market prospects,advanced technology,complete supporting facilities,and significant economic and social benefits.Therefore,it is feasible for ZG to implement this program.At the same time,the feasibility analysis of this program can be used as a reference for ZG's program investment decision,which also basically achieves themain purpose of research and discussion of the program.